North America represents the largest and most mature self storage market globally, valued at USD 27 billion in 2024 and expected to reach USD 48.6 billion by 2035.

Drivers

• High urbanization and consumer awareness.

• Expanding small business and e-commerce storage demand.

• Consolidation among major players like Public Storage, Extra Space Storage, and CubeSmart.

Challenges

• Market saturation in major U.S. states.

• Need for differentiation through technology and service quality.

Future Outlook
Focus will shift toward automation, climate-controlled units, and suburban expansion.